Comments on: Online Armenian Media: A Look into Statistics of PanARMENIAN.Net

By: Onnik Krikorian

Onnik Krikorian — Thu, 03 Jan 2008 12:56:24 +0000

BTW: I’d like to see donors demand that Google Analytics be used for assessing the success of all online projects from now on. Moreover, I’d personally like to see those statistics being made publicly available in the interest of transparency and so on. Therefore, a big thumbs up to PanArmenian.Net, and also ArmeniaNow who displayed their Google Analytics stats at a recent civil society conference in Yerevan, and black marks for those hiding their and misleading donors.

By: Onnik Krikorian

Onnik Krikorian — Thu, 03 Jan 2008 12:20:23 +0000

BTW: What did Google Analytics report for absolute unique visitors? This is also a key factor to assess any site. Usually, the number is far lower than the number of visits given that one visitor will usually access a site multiple times in a day, week, month and year. This is one reason why daily updated news sites such as A1 Plus and PanArmenian.Net are always going to be significantly more popular than a weekly or monthly online publication where the information doesn’t change as regularly so visitors don’t keep on coming back to see if it has. Not that I doubt the success of PanArmenian.Net and A1 Plus. Just that more analysis is needed, in my opinion. Still, it’s far more accurate than some publications which have inflated their readership to mislead potential sponsors and so I welcome the transparency here.

In fact, I think this approach should be extended to all online publications. However, I suspect that many would be surprised. For example, Hetq Online says its readership is 100,000 a month. However, this is not true, and I’m sure they’re confusing hits or page views with actual readers (some of whom would be counted multiple times each time the site is updated). Until they took their circle.am counter off, for example, daily readership was something like 500 a day. To be precise, for the month I looked at, it was a fraction of the 100,000 a month and actually 16,343.

Again, and as with all sites unless you take into account absolute unique visitors, many of that 16,343 would be returning visitors so actual readership would be lower. Indeed, publications which update daily, weekly or monthly should be assessed based on that frequency of updates. In the case of PanArmenian.Net that means daily, and in the case of Hetq Online and Armenia Now that means weekly. For you and I that probably means daily as well.

By: Armenian News, Analysis & Photography — Oneworld Multimedia :: 2007 Google Analytics Statistics :: January :: 2008

Wed, 02 Jan 2008 22:45:21 +0000

[...] it’s a fraction of the accesses that PanArmenian.Net gets, but I’m not an NGO, I don’t have a staff, and this blog is updated in my spare time. [...]

By: Bahar

Bahar — Thu, 27 Dec 2007 08:51:19 +0000

Very interesting material. Azerbaijan appears in the 4th place, right after Armenia itself. Do you have any information about the most viewed Azerbaijani web-page by Armenia? It’d be interesting to know:) Thanx in advance.

By: Hellas

Hellas — Fri, 14 Dec 2007 22:10:04 +0000

I always thought that Pan Armenian.net belongs to Dashnaktsutyun.
Is this true?

By: Aramazd

Aramazd — Thu, 13 Dec 2007 05:46:50 +0000

Thank you so much, Ditord!

An excellent work done!!!

Thanks also to Uzogh and the rest of the managers in online resources that dared to provide you with details of their stats, including pieces of some closed info.

As a potential advertiser in online resources, we are very much interested in an objective comparison of the most popular online Armenian resources.

Thanks a lot again!

By: uzogh

uzogh — Tue, 11 Dec 2007 20:47:04 +0000

Thanks for great material.
I want to say, that I’m open to answer questions on PanNARMENIAN.Net stats.
Thank you again.