UNZIPPED: To mark Valentine’s day, Brabion Flora Service in Yerevan initiated an unprecedented PR action. They announced that all men who will be at their flora salon at 2 pm local time in swimwear or underwear only, will get a free bouquet. The organisers expected 1 or 2 men to turn up, but there were 10 or so there.
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More details at Unzipped’s blog. Photos – Photolur, via A1+
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