New Flag of Armenia (design concept)

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Braind – branding laboratory has presented a design concept for a new flag of Armenia.
To be clear – there are no plans by the Armenian authorities, nor any laws stipulating a change of the national flag and Braind has come up with this concept out of the blue. It is probably a simple marketing move for the company. However, the ideas suggested are rather interesting, so I decided to present them here.

National Flag of Armenia

National Flag of ArmeniaNational flag of Armenia was approved on the 24th of August, 1990. Colors presented on the flag of Armenia are the colors of the final period of the Rubenidov dynasty (the kingdom of Cilicia).
Rectangular banner consists of three equal horizontal strips: top – red, middle – blue and the bottom one is orange. Red symbolizes the Armenian highland, the Armenian people’s continued struggle for survival, maintenance of the Christian faith, Armenia’s independence and freedom. Blue symbolizes the will of the people of Armenia to live beneath peaceful skies. Orange symbolizes the creative talent and hard-working nature of the people of Armenia.

The flag of the The Artaxiad Dynasty or Ardaxiad Dynasty
The flag of the The Artaxiad Dynasty or Ardaxiad Dynasty

The design suggestion by Braind agency, on the other hand, is to use the apricot color, which would symbolize the “hard working”Armenian people and purple, which was the color of the most powerful Armenian kingdom of the past and its rulers, the Artaxiad Dynasty.

Flag Confusion

There are a number of flags of other countries that look a lot like the Armenian flag, such as the Colombian and Venezuelan flags. Hence, the change of a flag could be a good idea to differentiate.

Flags that look like the Armenian flag
Flags that look like the Armenian flag

Additionally, the Armenian flag should clearly indicate the strong Christian heritage of our people.
This can be achieved by placing a cross on the flag, as is the case with many European countries.
In the case of the design concept by Braind, this is done with the use of two crosses, a white one, which divides the two main colors, and a purple one placed on the right side of the flag, on top of the white one.
New Armenian Flag Design Concept
PS: Tell you what, I like the idea of changing the flag and I like the concept of the crosses, but not the proposed colors. What do you think?

31 thoughts on “New Flag of Armenia (design concept)

  1. Reply
    Edward Pezeshkian - 22.01.2013

    To hell with new flag concept.

    1. Reply
      Observer - 22.01.2013

      Thank you for the comment, Edward. Would you like to elaborate on that?

  2. Reply
    Christian - 23.01.2013

    I think the proposed flag is pretty ugly. The tri-color has quite a bit of history as it was used to represent the first Armenian Republic fron 1919-1921. And it is gorgeous. In any case, the Armenian government has more important things to worry about than replacing the current flag, so it’s good they’re not considering it.

  3. Reply
    queermenian - 23.01.2013

    I feel that the new flags depict a colonizing European image of Armenia and differ too much from that of Middle Eastern flags, which all contain a collective unity among themselves. These flags are very individualistic, however.

  4. Reply
    Independent Armenia - 23.01.2013

    This was a good self promotion for the marketing company, they will be successful.
    Otherwise, this should not be taken seriously.

    1. Reply
      Observer - 23.01.2013

      Well, we know that the issue of the national anthem is still unresolved. There’s a government decisiion to change it, etc. etc. So it is not like the issue of state symbols is all decided and settled.
      And like I said, I don’t like this particular design, but I envy Georgians for their flag, which I think is absolutely cool with the red crosses

      1. Reply
        Independent Armenia - 23.01.2013

        Well, the Georgians give high praise to St George so it is not a surprise that they use his flag as their own. We are a little bit different as far as saints and stuff like that is concerned. Personally, I prefer not to carry religion on my sleeve.
        One criticism of our tri-color is that it looks too much like some other flags. The Georgian flag looks like the flag of England. The Russian flag looks like a lot of other Eastern European flags. The more unique ones are flags with depictions of things like Canada, Lebanon, Japan or Cyprus.

  5. Reply
    Tamar Najarian - 23.01.2013

    No on the change. We are not toppling despotism or separating from a colonizing union. We have been living in peace for 20 years as our own country and have had many an achievement under this flag. A change now would nix out the last 20 years.
    Furthermore, the colours are unappealing and the cross discriminates against the non-Christian Armenians around the world. We want a country that invites ALL her children to her bosom, not just those indoctrinated with a particular religion. Christianity may be the national religion, but even in Armenia it means little to the people who grew up in a Soviet regime devoid of understanding of its ideals.
    My vote is a rather loud Nay 😀

    1. Reply
      Art - 25.01.2013

      I don’t really understand how changing a flag discredits 20+ years. A flag is a representation of a country, not an item that validates it as such.
      I can appreciate the meaning behind the current flag, and while I see no benefit to changing the flag – aside from a very short-lived publicity push – I don’t think the flag is more than that, a flag.

      1. Reply
        Tamar Najarian - 25.01.2013

        The world knows you by that flag, though. Who considers the old flags of different countries today? We are taught about the new ones, know what the people did under that new one. The old flag is history, forgotten in time. Now, it may only be a phenomenon that exists in the West, this I do not know, but it is a phenomenon that we cannot counter should we change a an established symbol of our country.

  6. Reply
    Garo - 24.01.2013

    Flag looks very depressing. If any change was to be made, how about including the coat of arms symbol?

    1. Reply
      Observer - 24.01.2013

      I would love to see a lion or an eagle somewhere there, like those from our coat of arms. Also, here’s one of Cilician flags for your consideration. Nice, eh?

    2. Reply
      Independent Armenia - 24.01.2013

      Khorovatzi [email protected] aveli yurahatuk klini.

      1. Reply
        Observer - 24.01.2013


  7. Reply
    Observer - 24.01.2013

    And than there’s this, also Cilician

  8. Reply
    Garo - 24.01.2013

    I love the flag of Cilicia. I love how the Kohar orchestra uses it in their performances to recreate the Cilicia Kingdom.
    I don’t know if you know or watch a show called Big Bang Theory, but they keep showing a flag very similar to ours. Is this a common symbol?

    1. Reply
      Independent Armenia - 24.01.2013

      If you are asking about the blue flag with the lion on it in the background, it’s the flag of their apartment.

        1. Reply
          Observer - 26.01.2013

          you have to type in the html for that using the img src tag

  9. Reply

    […] New Flag of Armenia (design co… en The Armenian Observer Blog […]

  10. Reply
    nanor - 02.02.2013

    i like the idea of the cross but the colors no i prefer the main flag that we use from years…

  11. Reply
    Garo64 - 06.02.2013

    I beleive we should have included the cross from day one in our historical tricolor flag as we were the first nation to adopt christianity.
    In my opinion we should add the cross in our tricolor flag

    1. Reply
      Observer - 06.02.2013


  12. Reply
    Manboug - 18.02.2013

    Shad siroun trosh e, hadgabes khatche, aravelabes dzayrerin gbtsvadz “Braind”ayin djoudjoulnere.

    1. Reply
      Observer - 18.02.2013


  13. Reply
    Roupen - 23.04.2013

    we SHOULD HAVE a CROSS underneath it 301 and then a tricolor background … ps im an athiest ,
    greece has tons of agnostics but that flag has a cross.
    Tricolors, Cross, 301 Id tattoo that on my forehead

  14. Reply

    Howdy! I simply would like to give a huge thumbs up for
    the good information you could have here on this post. I might
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  15. Reply
    Suren - 09.07.2013

    Should go back to using the flag used by Tigran the Great.

  16. Reply
    Turan Kubatlinskiy - 29.10.2013

    Tualetnaya bumaqa

  17. Reply
    Turan Kubatlinskiy - 29.10.2013

    [B]Какая разница Армяно-Гутан с цивилизованным миром[/B]
    Армяне единственные обезьяне(животные) в мире которые может узнать себя зеркале
    Армяне единственные народ в мире которые сделаны из говна
    Армяне единственные народ в мире которые их мужчин (прости меня боже я этих не верных обезьян назвал мужчинами) и женщин можно трахать красной женской халате
    Армяне единственные народ в мире которые с удовольствием помнит каждый мелочь ГенаСекса
    Армяне единственные народ в мире которые новорожденные дети кричит У У У
    Армяне единственные народ в мире которые новорожденных детей кормит Турецкой спермой
    Армяне единственные народ в мире которые сперму называет Белой Икрой
    Армяне единственные народ в мире которые попробовали вкус говно всех народов
    Армяне единственные народ в мире которые их женщины пахнуть Турецкой спермой
    Армяне единственные народ в мире которые все женщины заразились сифилисом
    Армяне единственные народ в мире которые сосать у животных не грех

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